Offensive advertising displayed on Western Australian licensed vehicles
How to report offensive advertising on licensed vehicles.
From the 1 November 2023, the Department of Transport (DoT) has the power to cancel, suspend, refuse to grant or transfer a vehicle licence for vehicles that display advertising deemed offensive by the Ad Standards Community Panel.
Some examples of inappropriate advertising include:
- images or words that don’t meet recognised moral standards
- sexual material that is used in an exploitative or degrading manner
- descriptions or depictions of nudity or sexual acts
- allusions to sex or sexuality
- personally insulting
- offending a person’s dignity, self-respect, or sensibilities
- causing a person to feel ashamed or confused
- aimed at a specific person
- discriminating against or vilifying a religion, race or culture
- negative stereotyping of a section of the community.
The ban applies to all WA licensed vehicles.
Frequently asked questions
The Western Australian Government does not seek to take away an individual’s right to express themselves freely. Therefore, the ban is limited to vehicles displaying advertising that is deemed offensive.
No, the ban only applies to advertising on vehicles that the Ad Standards Community Panel has determined breaches the AANA Code of Ethics.
Have other states and territories taken measures to cancel, suspend or prevent the registration of vehicles that display inappropriate or offensive material?
Yes, provisions are in place to combat offensive advertising on vehicles in all states and territories.
Yes. Most advertisers have complied with the Ad Standards notices to modify or remove the offensive advertisements from reported vehicles. Vehicle licences have been cancelled for those who do not remove the offensive advertising from their vehicles.
What steps can an advertiser take if they disagree with the Ad Standards Community Panel outcome of the case?
Advertisers can lodge a request to Ad Standards who will provide all information relating to the decision to an independent reviewer.
What happens where a hire and drive vehicle is currently being driven by a customer and is in breach of the AANA Code of Ethics?
To ensure a customer who is currently hiring a vehicle is not inconvenienced by a vehicle rental company’s failure to comply with a breach of the AANA Code of Ethics, DoT can delay cancellation of the vehicle licence for a reasonable period.